Rockstar Energy is one of the top three energy drink providers in North America, and its products are available in over 30 countries worldwide. In the past Vice President of National Sales, Tony Guilfoyle noted that Rockstar has struggled with managing a widespread force and tracking employee activity. And they knew beverage distribution productivity needed to improve.
“As our company and sales force continues to grow, we need a better way to manage our distribution network and a large number of remote employees,” states Guilfoyle.
Rockstar Energy needed a solution that would allow them to monitor employee activity while in the field, and be able to track the number of miles traveled, the number of stops and time spent at each stop. The company needed a way to make sure every store on every route was regularly visited, and that is why Rockstar Energy turned to StreetSmart Mobile Workforce Solution. StreetSmart could track employee activities, record evidence from each stop, and ultimately increase productivity for sales managers.
StreetSmart App Increases Beverage Distribution Productivity by 33%
StreetSmart Mobile Workforce Solution has allowed Rockstar to increase their number of customer visits by over 33%; from 15 stops to 20 stops per representative. This was a significant jump in their beverage distribution productivity.
“More stops in the day mean greater frequency at each account, which translates into better brand presence and thus more accounts. And that means more sales,” says Guilfoyle.
Other benefits Rockstar Energy has seen since implementing StreetSmart Mobile Workforce Solution has been improved customer service and employee retention, as well as more efficient management of their distribution network.
Rockstar Energy coordinators also use StreetSmart data to look for patterns in sales performance. Guilfoyle states that with this solution he “can see each employee’s general efficiency and when we go over performance reviews we can help each representative understand how to improve. That is helping us keep our A-players on the team while helping other employees step up their sales performance.”
StreetSmart has been an effective solution for Rockstar Energy, Guilfoyle concludes that “StreetSmart is an invaluable tool, especially for those of us who manage a widespread sales force. It’s a great way to help remotely manage employees. It gives us the oversight we need to guide and coach our employees, ensure they are completing their routes effectively, and help them improve their overall sales performance.”
For more information on how StreetSmart helped Rockstar Energy increase the productivity of their sales managers, read the full case study here.
Learn how other organizations are using StreetSmart solutions for their distribution operations.
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